What The Word 'Green' Means In Architecture Today Definition of Green Term Paper

What The Word 'Green' Means In Architecture Today Definition of Green Architecture - Term Paper Example While there is a specific association with the environmental living, there is also a question of the relevance to the architecture and whether it is truly eco-friendly. The systems and the aesthetics have both been altered to represent the idea of being environmentally conscious. However, many are also associating this with the trends in society, politics and in terms of the economic needs which need to be met. The result is a variety of innovative looks and materials which are being used with the statement of one living in an eco – friendly way. However, many of the structures and developments are only slightly altering the true changes that are a part of the environment and which are associated with the living that is a part of the eco – friendly associations currently in demand both politically and socially. This research paper will examine the essence of the Green Movement and the effects on architecture as well as whether this is a coined term or is being pieced in to action through the new buildings and structures created. Introduction The concept of green architecture is one which is now beginning to rise with different approaches to how buildings should match with the social priority of creating environmentally friendly buildings. The ideologies which are associated with this are inclusive of changing the internal and external structures so they match with the demands of the environmental changes for eco-friendly solutions to living. The structures and changes which are being created in response to this have built and established a variety of points that are associated with how one is able to create the right terms and approaches in response to both ecology and the social movement for green living. Examining the key term of green architecture and understanding the approaches which are associated with this have then developed a different approach to how architecture is being developed and what the associations are in terms of building the co rrect options for green living. Definition of Green Architecture The concept of green architecture has begun because of the push to take more responsibility toward the environment and the associations which have been created in terms of the Green Movement. The Green Movement is one which has taken place both socially and politically with the belief that ecological sustainability needs to be integrated into homes, lifestyles and public places. The concept of politics is one which is stating that the environment needs to be protected. However, there is also a vested interest in the economics of the green movement and the ability to buy green and live green that both politicians and individuals in society are looking toward. The concept is now one which is associated with the need and desire to live green and to state that one is in an ecofriendly area. This changes the attitudes of those in society with many that are associated with the beliefs of needing to save the environment and m ake an individual contribution to the associations which are in society (Soper, 1995). The political concepts associated with the green movement began in the 1970s with President Nixon stating that there were detrimental problems with the environment. However, the current changes began to accelerate in the 1990s when Al Green began to make statements associated with the ozone layer and how each citizen was responsible for changing the environment. This particular concept is one which was directly associated with the changes in society and the sociobiological approach associated with how one was developing within the green movement. The concept is one which is based on building a signifying system that would be able to help with those in society going green and having a better understanding

Tropicana Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Tropicana Marketing Essentials - Essay Example Price enables companies to be in a position to understand whether the product they are offering is in line with the prevailing economic features or opting for other measures is considerable (Dubrin, 2011:301). For Tropicana to roll in a new product, it must bear in mind that the current market structure revolves around taste, price, health standards, and other recognizable 21st century related elements. In some cases, some managers assume place is not important especially when dealing with online marketing. Nevertheless, place is very vital since it sets legal and financial issues. Moreover, in marketing, there is the core subject of every company, which is promotion. Promotion composes of the bigger portion of marketing essentials as it includes sponsorships, advertisements, public relations, viral marketing, special offers and many more. This entails that every Tropicana product needs a blend of place, price, and promotion (Doyle, 2008:93). When the product is cheap, placing is bet ter and this leads to lower price offering. Offering attractive Tropicana products at a reasonable price can reduce marketing expenses. Additionally, it can make customers queue in the distribution outlets and travel further in search of the product. This means that the product will need less promotion since the product has its own optimum blend for customers and market conditions (Allen and Albala, 2007: 372-74). Development of new Tropicana Juice (Pomegranate Juice) Products offered by Tropicana portray that the company does not only sell juices, but also sells health. The health of consumers is of utmost importance to Tropicana due to its healthy orange juice with fiber that it launched on December 14, 2005. Due to firm... This report stresses that producing and marketing requires a company to keep the best interests of the consumers at heart. As such, it is vital for Tropicana to conform to factors such as convenience. Customers require proper mode of packaging with respect to different activities. Therefore, in order for Tropicana’s new product to address this issue, it should have different packaging styles that include juices sold in larger bottles for home purposes. Tropicana should ensure the new product taste outshines that of competitors, as taste is one of the valuable reasons as to why consumers purchase certain types of beverages. This paper makes a conclusion that Tropicana should establish a base of enacting overall marketing objectives of the new type of product. Tropicana should predict and analyze customer’s taste then strive to satisfy their needs. In addition, in order to ensure the product continues to exist in the market while bringing reasonable results, the company should ensure it monitors and analyzes market trends. Consequently, Tropicana should anticipate future changes and initiate strategies to overcome its effects. To keep customers expecting more products with extra benefits, the company should increase positive perception among its customers. Furthermore, identifying positions that are distinctive, compelling, and competitive is essential for the well-being of the Tropicana’s new commodity.